Writankar MukherjeeSharmistha Mukherjee

Festive Season Outlook: India braces for potential discounts as consumer demand remains tepid

Aggressive offers by the brands during the festive season. As India enters the festive season with O...

Premiumisation in India's consumption continues unabated in first half of 2024

Sales of these vehicles grew at more than twice the rate of the overall industry - by 13% to nearly ...

Govt starts taking call on Chinese investments, Indian cos

Government officials recently signalled to industry leaders that Chinese JV proposals may get cleare...

Spoilt for choice: How changing consumer preferences & tech advancements driving upgrades in electronics and car

Hardeep Singh Brar, senior VP and head of sales and marketing at Kia India, said the reduction in ca...

From stuffed toys to sports cars, sales break gender rules

“We see more and more women playing the lead influencer role in the vehicle purchase decision,” Hyun...

Indian consumer market sees significant drop in average buyer age across cars, smartphones, and TVs

Maruti Suzuki India senior executive director (marketing and sales) Partho Banerjee said the country...

Prices of discretionary products like cars, TVs, phones begin to firm up

Computer prices may also firm up for new launches due to these two components, while for older model...