HMSI dominates the 125cc motorcycle segment in East India, which includes the states of Bihar, Jharkhand, West Bengal, Odisha and North-East India, with a market share of 41.5% in FY24. Bihar is the highest state for HMSI with 35% contribution to 125cc motorcycle sales in the Eastern region, the company said in a media release.
Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “We are thrilled to celebrate the significant milestone of 30 lakh sales for the Shine 125 and SP125 in East India. At HMSI, we are proud of our 125cc motorcycles’ enduring success story in the fiercely competitive segment. They have truly become the trusted companion for Indian families. We thank our valued customers for their trust and are committed to continuously exceeding customer expectations by offering best-in-class products.”
Delighting customers with advanced features, stylish design, and superior technology, the Shine 125 and SP125 are the preferred choice of customers in the 125cc segment. Also, thanks to rapid urbanization and customers becoming tech-savvy, the sales of SP125 have more than doubled in the last 5 years in the region. Further amplifying the customer’s trust in the brand is Honda’s superior sales & service network. HMSI has over 1,100 touchpoints in the Eastern states of India, the release added.
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