Hero MotoCorp has the largest physical distribution and service network in the Indian auto industry. Partnering with ONDC will further enhance the reach and convenience, providing an easily accessible digital mode to customers. The Open Network will initially offer two-wheeler parts, accessories and merchandise, the company said in a media release.
Customers can easily discover Hero parts by using any buyer apps on the Network, such as Paytm and Mystore, among others. By improving reach and creating a fair and efficient environment for Hero MotoCorp’s channel partners, this integration speeds up order processing by enabling hyperlocal deliveries backed by Hero MotoCorp’s extensive physical distribution. Hero MotoCorp with ONDC Network is all set to deliver a renewed purchasing experience to its over 115 million customers.
Niranjan Gupta, CEO, Hero MotoCorp, said, "At Hero MotoCorp, customer-centricity and digital innovation are at the core of everything we do. Now with ONDC Network, we have pioneered the automotive taxonomy for the auto industry, making it easier for customers to find vehicle parts and accessories to begin with. With this initiative, Hero MotoCorp is furthering the Government’s Digital India mission and we will continue to bring in more innovation in this space.”
T Koshy, MD & CEO of ONDC, said, "Hero MotoCorp joining the ONDC is a significant step forward for the two-wheeler industry. When brands like Hero MotoCorp embrace the Open Network, it reaffirms our vision of driving digital transformation in the country by creating a fair and efficient ecosystem for all kinds of businesses to thrive. We are confident that this will pave the way for others to follow".
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