Big Boy Toyz launches e-commerce platform for luxury cars

ETAuto Desk ETAuto Desk | 10-09 16:30

With the launch of Cars.co.in, BBT enters the e-commerce space aiming to establish itself as the go-to platform for luxury cars in India.
Big Boy Toyz (BBT), India's premier pre-owned exotic car company, has launched Cars.co.in (CCI), the country's first comprehensive online platform for buying and selling luxury cars. This new platform allows consumers to purchase luxury vehicles online with ease and convenience, similar to buying groceries. Cars.co.in offers an extensive inventory of high-end cars, ensuring the highest standards of quality, paperwork, and transparency, leveraging BBT’s two decades of experience and trust.

Entry into e-commerce space

With the launch of Cars.co.in, BBT enters the e-commerce space aiming to establish itself as the go-to platform for luxury cars in India. The platform promises swift delivery of vehicles directly to consumers' doorsteps nationwide. By eliminating traditional dealership expenses like large infrastructure and inventory interest costs, CCI can offer better prices to sellers. Traditional dealerships often lose over 50% of their profit due to these expenses, but CCI's model allows for these savings to be passed onto the sellers.

"Since 68% of our buyers book cars online without seeing them, the advent of Cars.co.in is a natural progression for BBT, and I truly believe CCI will be bigger than BBT in no time, becoming India’s go-to platform for pre-owned luxury cars," said Jatin Ahuja, Founder & CEO of Big Boy Toyz. "Currently, classifieds are the primary avenue for car sellers, but CCI is much more than that—our dedicated team manages everything from lead filtration to deal closure, along with loan financing, insurance, logistics, and RTO processes for the seller. At the same time, for buyers, we ensure cars of the highest quality, seamless nationwide delivery, and dedicated after-sales service, also offering optional extended warranties on used cars."

Pre-owned luxury car market

The pre-owned luxury car market in India has seen substantial growth over the past five years, expanding at 15% annually. According to the Indian Blue Book (IBB), the domestic used car market was valued at USD 32.44 billion in FY23 and is projected to more than double to over USD 73 billion by 2028. This growth is driven by a growing middle-income populace willing to invest in value-for-money products and improved access to high-quality used cars. With CCI, BBT aims to expand its business while meeting the evolving demands of both luxury car buyers and sellers.

Kunal Maini, CEO of Cars.co.in, added, "Cars.co.in is India’s only full-fledged e-commerce platform that supports not just car owners, but also used car dealers and OEM car dealerships to sell their used cars. This is just the beginning—our focus is on constant digital innovation, and we are committed to transforming the luxury car selling experience with unmatched convenience."

Cars.co.in future roadmap

Cars.co.in aims to sell 400 luxury cars per month, setting new standards in the pre-owned luxury car market in India. The platform merges convenience with quality, ensuring a hassle-free experience for both buyers and sellers. Whether looking for a pre-owned Mercedes, BMW, or Audi, or wanting to sell a luxury car, Cars.co.in offers a reliable, transparent, and rewarding journey for all involved. As India’s first e-commerce platform dedicated to pre-owned luxury cars, Cars.co.in is poised to transform the automotive industry with its innovative approach.

The platform provides a user-friendly experience and ensures complete transparency in the buying and selling process. This move is designed to cater to modern-day consumers who prefer online transactions for significant purchases, providing them with a wide range of luxury cars to choose from without leaving their homes.

Cars.co.in also addresses the high costs and risks associated with traditional car dealerships by removing the need for physical infrastructure and reducing inventory holding risks. This allows the platform to offer competitive prices to both buyers and sellers.

With the Indian pre-owned luxury car market expected to continue its rapid growth, Cars.co.in is well-positioned to capture a significant share of this expanding market. By offering a comprehensive, transparent, and convenient platform for luxury car transactions, CCI is set to redefine how pre-owned luxury cars are bought and sold in India.

As the first full-stack online platform for luxury cars in India, Cars.co.in integrates all aspects of the car-buying and selling process, including financing, insurance, logistics, and after-sales services. This ensures a seamless and efficient experience for users, further enhancing the appeal of the platform.

Big Boy Toyz's experience and reputation in the luxury car market provide Cars.co.in with a solid foundation to build on, ensuring that customers can trust the platform to deliver on its promises. With these advantages, Cars.co.in is poised to become the leading platform for pre-owned luxury cars in India.

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