Mahindra Thar ROXX secures 1.76 lakh bookings within an hour of launch

ETAuto Desk ETAuto Desk | 10-04 00:30

Mahindra Thar Roxx
Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, announced today that the newly launched Thar ROXX secured 1,76,218 bookings within 60 minutes of booking commencement at 11.00 am. The overwhelming response highlights the broad appeal of the Thar ROXX among customers nationwide. M&M announced the introductory pricing for the 4x4 variants of the Thar ROXX on September 25, 2024. The 4x4 variants start at INR 18.79 lakh.

Redefining driving experience

The company attributes the high demand to the Thar ROXX's head-turning design, refined driving experience, powerful performance, unmatched off-roading capability, top-tier safety features, spacious interiors, and advanced technology.

Commencement of deliveries

Deliveries of the Thar ROXX will commence on the auspicious occasion of Dussehra. "Mahindra is grateful to its customers for the enthusiastic response and remains committed to prioritizing a seamless delivery experience."

As deliveries begin, Mahindra will inform customers about their tentative delivery schedules in a phased manner over the next three weeks. Bookings for the Thar ROXX remain open at all authorized Mahindra dealerships and on the Mahindra website.

Features

The Thar ROXX is equipped with a 2.2L mHawk diesel engine, available in two power configurations. The 4x4 MT option delivers 111.9 kW and 330 Nm of torque, while the 4x4 AT offers 128.6 kW and 370 Nm of torque. Both configurations come with a 6-speed manual or automatic transmission and feature the 4XPLOR system, designed to tackle all terrains. With brake locking differentials and electronic locking differentials, the Thar ROXX ensures exceptional traction and maneuverability, enhancing off-road performance.

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