Kia’s 2.0 transformation strategy represents a significant advancement in the Indian automobile ecosystem, blending cutting-edge technology with innovative design and enhanced connectivity. The introduction of models like the EV9 and Carnival Limousine, featuring Kia Connect 2.0 and V2X technology, underscores Kia's commitment to pioneering the future of mobility and revolutionising the automobile industry in India.
Kia EV9
Kia India has launched EV9 at INR 1.30 crore. It has been named the prestigious World Car of the Year 2024 (WCOTY). Powered by a 99.8 kWh battery, the EV9 offers a range of up to 561 kilometers on a single charge, suitable for both city driving and long-distance travel. Its ultra-fast charging capability allows the battery to recharge from 10% to 80% in just 24 minutes using a 350kW DC charger.
Inside, the EV9 is equipped with Kia Connect 2.0, which features sophisticated integration with smart devices, real-time updates, and remote vehicle control. With 44 controllers, the EV9 can be diagnosed remotely, enhancing convenience and reducing downtime. The Digital Key 2.0 allows owners to unlock and start the vehicle using their smartphones, emphasising the vehicle's advanced technology. Additionally, the Vehicle-to-Load (V2L) feature allows users to power devices while on the go, further enhancing the vehicle's utility.
Kia EV9 design
The EV9 is built on the 'Opposites United' design philosophy, featuring a futuristic, angular design with a digital pattern lighting grille that enhances its striking appearance. Its digital capabilities are further highlighted by the Trinity panoramic display, which combines a 31.24 cm (12.3-inch) HD display instrument cluster, a 12.7 cm (5-inch) HD HVAC display, and a 31.24 cm (12.3-inch) HD touchscreen navigation system. This integration provides an immersive and intuitive driving experience, simplifying access to essential information and boosting both convenience and safety on the road.
Safety is also a paramount focus for the EV9, which includes over 27 Autonomous Advanced Driver Assistance System (ADAS) features, multi-collision brakes, vehicle stability management, and a comprehensive 10-airbag system. These features ensure maximum protection for all occupants, enhancing the overall safety profile of the vehicle.
Kia 2.0 strategy
At the core of the Kia 2.0 strategy is the newly updated Kia Connect 2.0 platform, which offers over-the-air (OTA) software updates for maps and vehicle diagnostics. This technology allows Kia to remotely diagnose and update the EV9 and Carnival Limousine, utilising 44 and 27 controller modules respectively. This feature streamlines vehicle maintenance and ensures that owners can benefit from the latest enhancements without the need for dealership visits.
Another significant leap in Kia's transformation is the Vehicle-to-Everything (V2X) technology, designed to integrate seamlessly with consumers' digital lifestyles. V2X technology expands the potential of connected vehicles by enabling interactions with various infrastructures, devices, and other vehicles. The EV9 is currently the only vehicle in India with V2X compatibility, but Kia plans to extend this technology to additional models after market evaluation and preparedness.
Gwanggu Lee, Managing Director and CEO of Kia India, stated: "At Kia, we always look for possibilities that can have an everlasting positive impact not only on the company but also on the overall the automotive ecosystem at large. We disrupted the Indian Automobile Industry in 2019, we are yet again doing it after 5 years with our Kia 2.0 transformation strategy. The Kia 2.0 transformation is aimed to redefine how you perceive automobiles conventionally, while keeping the cores intact. The introduction of Kia Connect 2.0 and Vehicle to Everything is our way to showcase the next level of Tech mobility. Our focus on cutting-edge technology, stunning design, and unparalleled luxury will revolutionise the Indian market. Our new design language, 'Design 2.0,' embodies elegance, sophistication, and boldness, evident in our latest showstoppers – the EV9 and Carnival Limousine. I extend my gratitude to our customers, partners, and stakeholders for their unwavering support. Kia's success in India testifies to our commitment to innovation, quality, and customer satisfaction."
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