The survey was conducted by Way2News with over 400,000 respondents across five South Indian states—Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, and Kerala—to gain deeper insights into the evolving car-buying preferences of consumers in the region.
According to the survey, 31% of respondents expressed interest in purchasing electric vehicles (EVs), with 65% of buyers prioritizing eco-friendly options, Way2News claimed.
Additionally, 42% of respondents plan to buy or upgrade their car within the next 12 months.
More than 43% of respondents cited safety features—such as airbags, ABS, and advanced driver assistance systems (ADAS)—as their top priority, surpassing traditional decision drivers like price or fuel efficiency.
The report also highlighted India's strong preference for SUVs, with 58% of respondents showing a clear preference for this category. "Other vehicle types, such as sedans (20%), hatchbacks (14%), and MUVs (8%), cater to niche markets but trail significantly behind SUVs," the survey stated.
The Way2News report also emphasized the growing influence of digital platforms on car-buying decisions. "Over two-thirds of respondents now rely on online resources, including social media, comparison websites, and online reviews, to inform their vehicle purchases. This shift towards digital-first research underscores the importance of a strong online presence and reputation for automakers and dealerships alike," the survey added.
“The findings of this survey highlight a transformative shift in consumer priorities. Safety, SUVs, and sustainability are no longer just trends; they are now the core drivers of the auto industry in South India as we approach the festive season. For automakers, adapting to these changing preferences will be key to navigating the challenges of this year and seizing the opportunities the festive season brings,” said Raju Vanapala, Founder and CEO of Way2News.
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