The collaboration will leverage Flipkart’s user base of over 500 million to enable motorcycle enthusiasts from diverse regions in India to explore, compare, and purchase from the entire range of Jawa and Yezdi motorcycles. This strategic move is expected to streamline the discovery and purchase process, thus improving accessibility.
An easier access
For customers, this partnership offers numerous benefits. By making the Jawa and Yezdi ranges available on Flipkart, enthusiasts can now browse and explore motorcycles at their convenience from home. This approach significantly improves accessibility, particularly for those in remote areas.
The streamlined purchase process integrates online convenience with necessary offline steps. After booking a motorcycle online, customers will visit their assigned dealerships to complete essential tasks, such as RTO registration, insurance, and taxes, ensuring a smooth transition from selection to ownership.
Ashish Singh Joshi, CEO of Classic Legends, said, "Our collaboration with Flipkart marks a significant milestone in the premium motorcycle segment. By bringing Jawa and Yezdi motorcycles to Flipkart's platform, we're enhancing the discovery and purchase experience for enthusiasts across India. This partnership allows customers to explore our entire range, compare models, and understand the unique heritage and performance of our bikes, all from the comfort of their homes. We're not just selling motorcycles online; we're offering a gateway to the Jawa and Yezdi lifestyle. This collaboration streamlines the journey from interest to ownership, making it more convenient for riders to connect with our brands. It's about bringing the showroom experience online while maintaining the premium touch that our customers expect."
Variety of financing options
The platform’s interface allows customers to compare various models, read verified user reviews, and gather comprehensive information to make informed purchasing decisions. Financially, the collaboration introduces attractive options such as no-cost EMIs, Buy Now, Pay Later schemes, and EMI plans with no down payment, further enhancing the affordability of premium motorcycles.
Additionally, customers can benefit from cost savings, receiving up to INR 22,500 in value on selected models. This includes cashback when transactions are completed using the Flipkart Axis Bank Credit Card, providing extra value to buyers.
Jagjeet Harode, Vice President -- Electronics at Flipkart, added, "This partnership with Jawa Yezdi Motorcycles showcases Flipkart's unique ability to revolutionise how premium products are discovered and purchased online. Our platform brings several key advantages to this collaboration. First, our AI-driven recommendation engine will help match enthusiasts with their ideal Jawa or Yezdi motorcycle based on their preferences and riding style. Second, our seamless interface allows customers to compare models side-by-side, read authentic user reviews, and make informed decisions. Additionally, we're leveraging our extensive logistics network to ensure smooth coordination between online bookings and offline deliveries at Jawa Yezdi dealerships. This collaboration not only expands our premium offerings but also demonstrates how Flipkart's technology and reach can open new avenues for specialized segments like high-end motorcycles."
For Jawa Yezdi Motorcycles, this collaboration is strategically positioned to capitalise on Flipkart's growing bike category, aiming to increase visibility especially during major sales events like the Big Billion Day, driving demand, and expanding brand awareness amongst a diverse audience.
The combination of Flipkart’s technology and Jawa Yezdi’s premium offerings promises to redefine how customers discover and purchase high-end motorcycles in India, simplifying the overall journey from interest to ownership.
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