Ola Electric launches Hyper Service campaign to expand EV service network and enhance customer experience

ETAuto Desk ETAuto Desk | 09-28 00:30

Ola Electric's EV Service Training Program aims to make every mechanic in India EV-ready. This industry-first initiative is designed to accelerate EV penetration across the country.
Ola Electric has announced its #HyperService campaign, aiming to enhance its service network and deliver a top-notch after-sales experience. By December 2024, Ola plans to double its company-owned service centers to 1,000. The initiative also includes an EV Service Training Program to train 1 lakh third-party mechanics under the ‘Network Partner Program.’ Starting from 10th October 2024, the company will implement a quick-service guarantee, offering backup Ola S1 scooters to customers whose service takes more than a day. Ola Care+ subscribers will also receive Ola cabs coupons valid until their service requests are resolved. The campaign also features AI-driven proactive maintenance and remote diagnostics to preemptively address issues for all customers from 10th October 2024.

Bhavish Aggarwal, Chairman, and MD of Ola Electric, stated, “In the last 3 years, we’ve built a 7L+ community and the leading market position. We have close to 800 sales stores but only about 500 service centers. With the launch of #HyperService we are expanding our network and also building the best-in-class ownership experience with on-demand and AI-powered service. The #HyperService campaign is built with a clear focus on enhancing the service and ownership experience of our community, and we will continue to push the boundaries with innovative service initiatives that cater to our fast-growing community across the country.”

EV Service Training Program

Ola Electric's EV Service Training Program aims to make every mechanic in India EV-ready. This industry-first initiative is designed to accelerate EV penetration across the country. The goal is to train 1 lakh third-party mechanics under the ‘Network Partner Program.’

The quick-service guarantee starting on 10th October 2024 will ensure a hassle-free service experience. Customers whose service cases take over a day will receive a backup Ola S1 scooter. Ola Care+ subscribers will also benefit from Ola cabs coupons valid until their service requests are resolved.

Technology incorporation

As part of the #HyperService campaign, Ola Electric will integrate AI-powered proactive maintenance and remote diagnostics. These AI features will address potential issues before they occur, offering a seamless ownership experience. The rollout for these features begins on 10th October 2024 for all Ola customers.

“To cater to our fast-growing community, the #HyperService campaign is built with a clear focus on enhancing the service and ownership experience,” said Aggarwal. He also mentioned that the campaign is geared towards providing an on-demand, AI-powered service experience.

Ola Electric Customer App

Presently, Ola Electric has approximately 570 company-owned service centers offering a range of services. Customers can book appointments via the CApp (Ola Electric Customer App) or visit the nearest service center as per their convenience.

Ola Electric recently launched the Network Partner Program to boost EV penetration in tier-2 and tier-3 cities and urban pockets where EV adoption is still low. Ola has already onboarded 625 partners and aims to expand this network to 10,000 across sales and service by the end of 2025. The program requires minimal capital investment from partners, enabling rapid scaling and aiding in expanding the EV footprint in both urban and rural areas.

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