Tata Motors launches Curvv ICE at INR 9.99 Lakh

ETAuto Desk ETAuto Desk | 09-03 00:30

The Curvv ICE is available in multiple variants, each offering a different set of features to cater to various customer needs. The introductory prices range from INR 9.99 - 17.67 lakh.
Tata Motors has officially launched the much-anticipated Curvv with internal combustion engine (ICE) variants in the Indian market. Priced starting at INR 9.99 lakh, the Curvv ICE offers both petrol and diesel options, making it a versatile choice for a wide range of consumers.

Engine Options and Performance

The Curvv ICE comes with two petrol powertrain options and a diesel engine:

1.2-litre three-cylinder turbo petrol producing 120hp and 170Nm of torque.
1.2-litre GDI petrol delivering 125hp and 225Nm of torque.
1.5-litre diesel engine offering 118hp and 260Nm of torque.
All engines are paired with either a 6-speed manual transmission or a 7-speed DCA automatic transmission, providing flexibility for different driving preferences.

Design and Features

The Curvv ICE retains the striking design language introduced with the Curvv.ev. It features a bold stance with a sloping roofline and a high ground clearance of 208mm, making it well-suited for Indian road conditions. The vehicle also boasts 18-inch wheels, a 450mm water wading depth, and a spacious 500-litre boot, ensuring practicality alongside style.

Inside, the Curvv ICE is packed with technology and comfort features, ensuring a premium experience for all passengers. Key features include a12.3-inch touchscreen infotainment system, 10.25-inch digital instrument cluster, Panoramic sunroof, Level 2 Advanced Driver Assistance Systems (ADAS).

Variants and Pricing

The Curvv ICE is available in multiple variants, each offering a different set of features to cater to various customer needs. The introductory prices range from INR 9.99 - 17.67 lakh.


Smart Variant

6 airbags, LED headlamps, and flush door handles with welcome lights.
Multi-drive modes: Eco, City, and Sport.
Manual HVAC and a 4-inch digital instrument cluster.

Pure + Variant

7-inch touchscreen infotainment by Harman, Android Auto & Apple CarPlay.
Cruise control, fully automatic temperature control, and steering-mounted controls.

Creative Variant

10.25-inch touchscreen infotainment, 8 speakers, and R17 alloy wheels.
Wireless Android Auto & Apple CarPlay, height-adjustable driver and co-driver seat belts.

Accomplished S Variant

6-way powered driver seat, ventilated front seats, and JBL sound system with 9 speakers.
Wireless smartphone charger and air purifier with AQI display.

Accomplished + A Variant

Gesture-controlled powered tailgate, 12.3-inch touchscreen infotainment by Harman.
Advanced Driver Assistance System (ADAS) with 20 key features and connected car technology.

Market Position and Expectations

With the Curvv ICE, Tata Motors aims to strengthen its presence in the competitive SUV market. The combination of attractive pricing, advanced features, and robust engine options positions the Curvv ICE as a strong contender in its segment. Deliveries are set to begin on September 12, and the vehicle is expected to appeal to a wide range of customers, from tech-savvy millennials to families looking for a reliable and stylish SUV.

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