India's appetite for luxury cars is accelerating, driven by a generational shift in consumer mindset and rising wealth. Brands like Lamborghini, Ferrari, McLaren, and Aston Martin are witnessing strong demand in the domestic market, with sales figures reflecting this trend.
Industry experts predict that between 1,200 to 1,300 luxury cars will be sold in India this year. This follows a significant rise in 2023, when sales in the top-end car segment more than doubled to 1,000 units. The growing demand for super-expensive cars highlights a broader trend of increasing luxury consumption in India.
Lamborghini, for example, has already sold all the cars allocated for the Indian market from its Italian headquarters. Models like the Huracan, Urus, and Revuelto, priced between Rs 5 crore and Rs 10 crore, have found eager buyers. Other luxury car brands, including Ferrari, McLaren, and Aston Martin, are also experiencing robust growth. Mercedes-Benz and Audi, too, are seeing increased demand, with waiting periods for their luxury models now stretching up to a year. Prices for these models range from Rs 2.5 crore to Rs 4.5 crore.
Aston Martin recently launched the Vantage sports car in India at Rs 3.99 crore (ex-showroom). The vehicle, inspired by the legendary One-77 supercar, showcases Aston Martin's signature muscular design and presence.
BMW Group India also reported a strong performance in the first half of the year, with a 21% increase in car sales driven by its sports activity vehicles, luxury class, and electric cars. The BMW X7 emerged as the highest-selling luxury class model.
Audi, meanwhile, has expanded its offerings in India with the launch of two new cars under its Bold Edition – the Q3 and Q3 Sportback.
According to Knight Frank's latest wealth report, the number of ultra-wealthy individuals in India is expected to rise from 13,263 in 2023 to 19,908 by 2028, further fueling the demand for luxury cars.
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
