Mahindra Thar Roxx launched at INR 12.99 lakh

ETAuto Desk ETAuto Desk | 08-15 16:30

Mahindra Thar Roxx
New Delhi:
Mahindra & Mahindra, India's leading SUV manufacturer, launched the all-new Thar Roxx at a rock concert in Kochi on the eve of India's 78th Independence Day. The vehicle, starting at INR 12.99 lakh for the MX1 Petrol variant and INR 13.99 lakh for the Diesel variant, aims to redefine the SUV market with its combination of luxury, performance, and cutting-edge technology.


The Thar Roxx is built on an entirely new platform, extending 400 mm longer than the existing three-door model. This design offers a mix of refined ride quality, precise handling, world-class NVH (Noise, Vibration, and Harshness), and a sophisticated driving experience. It maintains its legendary off-road prowess while delivering exceptional on-road performance.


Safety and security are prioritized in the Thar Roxx with over 35 standard safety features. Advanced features include twin HD screens for a touchscreen infotainment system and digital instrument cluster. The vehicle also features Harman Kardon branded audio, promising an immersive sound experience.

Mahindra has equipped the Thar Roxx with a panoramic Skyroof and soft-touch leatherette dashboard and door trims.

"Thar Roxx is for those with a rockstar personality and a no-compromise attitude," said Mahindra. "It’s an SUV that matches their larger-than-life persona. It is built for those who demand the best in every aspect of their life and is designed to be ‘THE’ SUV in every sense."

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