Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said,"With GLC 43 4MATIC Coupé and CLE 300 Cabriolet AMG Line, we are launching two highly desirable top-end vehicles for the Indian customers seeking performance and lifestyle vehicles. Our Top-End Vehicles (TEV) continue to drive strong customer loyalty and these two vehicles will further enhance the desirability of the TEV segment.
For the first time we are debuting the AMG GLC 43 SUV Coupé with the exclusivity of ‘One man, One Engine’ in India, making cutting edge motorsports technology accessible to customers. The AMG GLC 43 SUV has been the most successful AMG in India, the new model will further enhance its popularity. The CLE 300, on the other hand, combines the timeless elegance of a cabriolet, with sporty dynamics; continuing Mercedes-Benz’s rich tradition of making open air dream cars.”
“In addition to offering desirable products, we are focused on offering world-class retail infrastructure in the form of modern luxury dealerships. In 2024 we inaugurated and upgraded 11 dealerships across the country. These luxury destinations equipped with modern luxury elements, latest digital processes and boutique consultancies, elevates the customers’ luxury experience and reiterates the importance of immersive, physical brand experience. We are glad to launch innovative customer service initiatives like ‘Mobility Delight’ to further drive a hassle-free luxury experience synonymous with Mercedes-Benz,” he added.
While the GLC 43 4MATIC Coupé further strengthens Mercedes-Benz’s performance SUV portfolio, the CLE 300 Cabriolet is shaped by timeless elegance of Mercedes-Benz cabriolets, underlining the vision of bringing highly emotive and desirable products for the Indian customers. The AMG GLC 43 Coupé on other hand sets a new standard for driving performance and exclusivity, as it directly derives its technology from Formula 1. The performance SUV Coupé features segment's most potent and efficient turbocharged four-cylinder engine with a ‘One Man One Engine’ hand-crafted exclusivity.
The new Mercedes-AMG GLC 43 4MATIC Coupé is the ‘Most Powerful’ car in the segment. The SUV Coupé is a sporty and lifestyle vehicle, boasting an impressive performance in a stunning ‘SUV Coupé’ body styling. It transcends the ordinary, inviting drivers to break free from convention and embrace a world where performance knows no bounds. The new AMG GLC 43 Coupé sets another highlight in the model portfolio with its combination of dynamic elegance and characteristic AMG features.
Striking proportions and exciting surfaces underline its unmistakable appearance, complemented by the high-quality interior. It combines breathtaking design with generous space and a powertrain designed for high driving dynamics with comfort.
The Mercedes-Benz CLE 300 Cabriolet continues the success of the AMG SL 55 cabriolet and embodies expressive design, intelligent technology, and upmarket equipment, guaranteeing driving pleasure at an exclusive level. It creates an emotional connection with the customer by inculcating a desire to ‘de-stress’ with open-air motoring and live in the moment by imbibing the cabriolet’s elegant exterior and interior. The cabriolet’s sophisticated aerodynamics ensures maximum ride comfort and pleasant aeroacoustics experience. CLE Cabriolet offers a powerful front end and a stylish fabric acoustic soft top.
The Cabriolet features extensive standard equipment, including the AIRCAP electric wind deflector system, AIRSCARF, Burmester 3D Surround Sound, the latest generation Mercedes-Benz User Experience (MBUX) infotainment, and more. As the largest convertible in the mid-size segment, the sporty two-door CLE Cabriolet offers a high level of long-distance comfort for year-round open-air enjoyment.
Customer Initiative: Mercedes-Benz India is redefining customer experience in the luxury auto industry by introducing “Mobility to Delight.”
Mobility to Delight aims to provide customers with a seamless and delightful mobility solution while their vehicles are being serviced. Under this program, customers can receive 'Mobility Support' if their vehicle is in our authorized workshop for over 3 working days, with the required customer approvals. This support is available during the standard 3-year warranty period for Periodic Maintenance (PM) and General Repair (GR), in line with the program’s terms and conditions.
The Mobility support would be in the form of a courtesy vehicle of any Mercedes-Benz model subject to availability at that point in time with the authorized dealership wherein the customer has given the vehicle for maintenance or general repairs.
New luxury facility in Pune: The Mercedes-Benz BU Bhandari Showroom in Pune is the latest addition to Mercedes-Benz’s growing footprint of world-class luxury facilities across the country. Such luxurious modern dealerships have become luxury destinations in key markets like Delhi NCR, Chennai, Mumbai, Bangalore, Ahmedabad, Kochi, Chandigarh, and Coimbatore among others.
This new boutique facility in Pune represents Mercedes-Benz’s world-class luxurious retail format, which aims at elevating customer experience through personalized and immersive experiences. This space enables Mercedes-Benz to cater to customers’ evolving purchase patterns as increasingly online and offline channels interlink resulting in the need for a seamless ‘omni-channel’ retail experience.
The new facility features a stylish welcome area where Star Assistants greet customers in an elegantly designed space. The showroom provides diverse consultation spaces including Open, Semi-Private, and Private areas. The Sample Studio provides customers with the opportunity to view paint and upholstery samples under the daylight lamps. The Exclusive Lounge offers customers an opportunity to experience the ‘Top End Vehicles’, emphasizing the design elements of clarity, sensuous curve, and refined rounding. The Vehicle Handover area, designed as a 'Black Box,' provides an immersive experience for the emotional moment when customers receive their new car.
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