Punch introduced the sub-compact SUV category to India and has rapidly gained popularity for its high ground clearance, tall stance, and commanding driving position. This achievement underscores the vehicle's ability to navigate diverse Indian terrains and its impressive performance.
Tata Punch gained recognition even before its official debut, receiving a 5-star rating from the Global New Car Assessment Program (GNCAP) for adult occupant protection, the highest for any vehicle at that time. In August 2022, Punch set an industry benchmark by reaching the 1 lakh sales milestone in 10 months. The vehicle continued its rapid sales trajectory, reaching 2 lakh sales in the following 9 months and 3 lakh sales in an additional 7 months.
The launch of the Punch iCNG in 2023 marked another milestone, being the first SUV with Tata Motors' innovative twin-cylinder technology that offers uncompromised boot space. The introduction of the Punch.ev in January 2024 further boosted sales, making the vehicle accessible to a broader customer base through multiple drivetrains.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, "Tata Motors has always been known for its deep understanding of the Indian consumer. This attribute enables us to create disruptive yet highly functional products. With the Punch, we not only introduced the Indian market to a new sub-segment but also successfully democratized the SUV attributes by offering a comprehensive package in a compact footprint. We are elated that the Punch has resonated so well with the Indian consumers and has progressively found a loyal customer base, which has become its biggest brand ambassadors. We take great pride in crossing this milestone and are confident that the next 1 lakh will be achieved even faster."
Punch also demonstrated its capability by being one of the first front-wheel-drive SUVs to conquer the peak of Sandakphu, maneuvering through steep gradients and proving its SUV abilities. This vehicle has consistently beaten the odds and set new standards in the automotive industry.
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