JSW MG Motor India names new crossover utility vehicle as `MG Windsor’

Online Bureau Online Bureau | 08-02 00:30

The MG Windsor aims to embody the elegance and attention to detail that Windsor Castle represents.
JSW MG Motor India has unveiled the name of its upcoming model, India's first Crossover Utility Vehicle (CUV), as “Windsor.” Scheduled to be launched soon, MG Windsor draws inspiration from the royal heritage of Windsor Castle, aiming to combine meticulous craftsmanship with modern technological advancements.

The MG Windsor aims to embody the elegance and attention to detail that Windsor Castle represents. With an imposing design and premium quality, the car offers a blend of classic elegance and advanced technology. The vehicle is positioned to cater to discerning consumers seeking both value and class, the company said in a press release.

Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, said, “We are excited to reveal the name of our upcoming CUV: MG Windsor. The Windsor Castle is renowned worldwide as a symbol of royalty and glory, which reflects in every detail of this CUV that exudes excellent craftsmanship, premiumness and spaciousness. The advanced tech offerings and the futuristic aerodynamic exterior further add to the appeal of the car. The MG Windsor caters to consumers who seek best of both worlds – comfort of a sedan and the expense of a SUV.”

CUVs are known for their aerodynamic design and spacious interiors, making them suitable for both urban and rural settings. Their versatility ensures families can travel comfortably and stylishly.

The joint venture between SAIC Motor, a global Fortune 500 company, and JSW Group, India's leading conglomerate, formed JSW MG Motor India Pvt. Ltd. in 2023. This partnership is focused on developing a diverse portfolio of smart and sustainable vehicles.

JSW MG Motor India aims to enhance the automotive ecosystem by introducing world-class technology and strengthening manufacturing capabilities. The company is committed to driving innovation and generating significant employment opportunities through extensive localization.

The MG Windsor represents the company's dedication to bringing advanced technological offerings to the Indian market. The vehicle is designed to appeal to consumers seeking a combination of comfort and expansive space found in sedans and SUVs.

By embodying the essence of Windsor Castle, MG Windsor reflects the commitment to premium quality and luxury, the company said.

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