Daimler India partners with Bajaj Finance to offer financing solutions for CV customers

ETAuto Desk ETAuto Desk | 07-30 16:30

The partnership will focus on offering customer-centric finance solutions with quicker loan approval turnaround times, streamlined credit appraisal processes, and customized financing options.
Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of Daimler Truck AG, has entered into a strategic partnership with Bajaj Finance, a part of the Bajaj Finserv Group.This collaboration aims to offer tailored financing solutions for DICV's commercial vehicle customers and dealerships, enhancing the accessibility and convenience of financing options.

DICV and Bajaj Finance have signed a Memorandum of Understanding (MoU) to develop innovative financial products to meet the diverse needs of DICV's growing customer base. This partnership is designed to provide more flexibility for businesses looking to acquire commercial vehicles.

Sreeram Venkateswaran, President and Chief Business Officer of DICV, said, “We are delighted to partner with Bajaj Finance, as this enables us to offer enhanced and accessible financing solutions to our customers. This collaboration strengthens DICV's ability to provide superior Total Cost of Ownership (TCO), representing a significant advancement in our commitment to deliver exceptional value and support. This partnership helps our customers grow their businesses with confidence and capitalize on new market opportunities."

The partnership will focus on offering customer-centric finance solutions with quicker loan approval turnaround times, streamlined credit appraisal processes, and customized financing options. Bajaj Finance will provide a range of finance products with flexible terms and conditions tailored to different business requirements.

The collaboration is aimed at improving access to funds for fleet owners and dealerships, facilitating a seamless and hassle-free financing experience. This enhanced accessibility and convenience are expected to significantly benefit DICV's customer base.

Anup Saha, Deputy Managing Director, Bajaj Finance, said, “Our partnership with Daimler India Commercial Vehicles is unique and set to redefine customer experience in the commercial vehicle financing space. We are rolling out bespoke solutions for various customers from single truck owners to fleet operators providing them flexible financing options designed to optimize their cash flows and fuel their business growth. Our digital solutions leveraging the India Stack make the experience of owning commercial vehicles swift and seamless. The commercial vehicle industry is showing immense promise. Daimler’s state-of-the-art products and the tech-led financing experience of Bajaj Finance will empower small and large fleet owners alike. The partnership will enable us to jointly contribute to the growth of India's logistics and transportation sectors.”

This strategic alliance allows Bajaj Finance to leverage DICV's growing network, tapping into new markets and customer segments. The collaboration is expected to broaden Bajaj Finance's footprint and enhance its market penetration capabilities.

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