Maruti Suzuki’s premium retail channel NEXA, launched in 2015 to cater to the modern auto enthusiasts seeking something new, has completed nine years in the Indian market.
Renowned for its global retail experience, NEXA has reached over 2.7 million customers and significantly accounted for 31.88% of Maruti Suzuki's overall passenger vehicle sales.
With 498 retail outlets nationwide, NEXA continues to spread the joy of mobility, especially in non-urban areas where there's a growing demand for premium automotive products.
"Driven by the philosophy of ‘Create. Inspire’, NEXA is more than just a retail channel for us. It has excelled in spreading the joy of mobility to more than 2.7 million customers. With 498 retail channels across the country, NEXA has been successful in appealing to customers even in non-urban centres, where we are witnessing a growing demand for premium products. Each model in the NEXA portfolio is meticulously designed to resonate with the dynamic lifestyles and preferences of today's discerning consumers who seek vehicles that blend advanced features and technology with reliability. The addition of models such as the Grand Vitara, Fronx, Jimny, and Invicto has further enriched our lineup, providing customers with more choices that offer incredible value for money,” Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said.
Since its inception, NEXA has been a transformative force in the Indian automotive retail landscape. By consistently innovating and focusing on customer service, it has set new standards in the car buying and ownership experience, the company said.
One of NEXA's innovations is NEXA Music, a unique platform aimed at music enthusiasts. This initiative provides aspiring Indian musicians an opportunity to compose original music under the mentorship of global music icon A R Rahman. Now in its third season, NEXA Music celebrates India's vibrant and diverse indie music scene.
NEXA Lifestyle forms another pillar of the brand, creating strong associations with premium events and properties. From collaborating with Lakme Fashion Week, IIFA Awards, SIIMA, and Supersonic, to Lollapalooza and Streaming Academy Awards, NEXA brings exclusive experiences to its customers.
Additionally, NEXA Journeys showcases the stories of travellers exploring different states with various driving experiences. This initiative encourages customers to embark on adventures, exploring nature and picturesque landscapes.
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