Tata Curvv’s unique SUV coupé design shifts away from the conventional boxy design common in the mid-SUV market. This model artfully blends form and function, integrating a strong aerodynamic theme from the concept show car into its production design. Curvv features a raised ride height, tough cladding, and dynamic proportions that enhance its visual appeal. It has a sharply sloping roofline for better aerodynamics, large wheels, high approach and departure angles, and increased ground clearance for a balanced stance. Curvv will debut in two new color shades: Virtual Sunrise for the Curvv EV and Gold Essence for the Curvv ICE.
Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd., stated, "Tata Motors has pioneered the Indian SUV arena. What’s more is that we have repeatedly disrupted the category through innovative designs that deliver great road presence as well as enhanced functionality. The original Sierra, Safari, Nexon, Punch, and Harrier are testament to this design-led market leadership in SUVs. Taking this legacy forward and to further strengthen our SUV portfolio, we have once again broken the clutter in the effervescent and aspirational mid-SUV category by introducing the Tata Curvv - India’s first SUV Coupe - a disruptive design which democratizes the Coupe body style in the premium categories, providing best in segment performance and never before seen practicality."
"Further, Curvv is at the forefront of our multi-powertrain strategy, with options across Petrol, Diesel, and Electric powertrains. With the Curvv we will address a wide variety of needs of the mid SUV customers, providing them with a fresh and delightfully designed product complemented by premium performance," he added.
Inside, Curvv offers a spacious and modern uncluttered interior designed for Indian families who enjoy long drives. The interior combines the functionalities of an SUV with a coupé body style without sacrificing storage. The cabin incorporates best-in-class technologies with a bold choice of colors, materials, and finishes. The panoramic glass roof allows natural light to flood into the cabin, providing a sense of space and freedom. The boot space has also been redesigned to meet customer needs, with increased and accessible storage space.
Powertrain options for Curvv include petrol, diesel, and electric variants, all promising powerful performance and excellent handling. These options are designed to deliver a unique and sporty driving experience. Curvv is packed with advanced infotainment systems, large screens, and connected car technology, featuring smart elements typically found in higher-segment vehicles. Tata Motors continues its legacy of safety with Curvv, which is engineered to meet the strictest safety norms and includes a range of active and passive safety features.
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