The collaboration with Flipkart is part of Bajaj Auto's strategy to enhance its omni-channel experience, ensuring a more straightforward and quicker purchase process. Customers can take advantage of special launch offers including up to INR 5,000 instant discounts, 12-month no-cost EMI, and various card offers available on Flipkart for a limited period.
Speaking on the launch, Sarang Kanade, President Motorcycle Business at Bajaj Auto Ltd., stated, "We are thrilled to announce our collaboration with Flipkart, marking a new era in how customers can purchase Bajaj motorcycles. This initiative reflects our commitment to innovation and customer convenience. By making our wide range of motorcycles available on Flipkart, we are not only expanding our reach but also providing a seamless and quick buying experience for our customers. This collaboration is a significant step towards our omni-channel strategy, ensuring that our customers have access to our products both online and offline, enhancing their overall experience. We look forward to serving our customers in this new and exciting way."
Jagjeet Harode, Vice President of Electronics at Flipkart, added, "We are delighted to collaborate with Bajaj Auto to bring their extensive range of motorcycles to our e-commerce platform. By offering Bajaj motorcycles on Flipkart, we are not only expanding our automotive category but also making it easier for customers across India to conveniently book their preferred bikes from the comfort of their homes. We have seen very encouraging response from consumers to book motorcycles online and this launch is a great milestone in our journey of democratising access to the consumers."
The initial phase of this collaboration allows customers from 25 cities to book their motorcycles via Flipkart, with plans to include more cities eventually. This initiative aims to integrate Bajaj Auto's physical network with online accessibility, providing an enhanced customer purchase experience both online and offline.
Special launch offers are available for a limited time, which include up to INR 5,000 instant discounts, 12-month no-cost EMI options, and various card offers, making the purchase of Bajaj motorcycles more appealing and accessible. This collaboration underscores Bajaj Auto's commitment to expanding its reach and improving accessibility for its customers.
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