Sudarshan Venu, Managing Director of TVS Motor Company, remarked: "Our vision, commitment and investment into the Norton brand is entering an exciting phase. We look forward to sharing that with motorcyclists across the world."
TVS Motor Company's global capabilities are aiding in reinvigorating the Norton brand. A dynamic team is driving this effort with plans for international expansion into markets such as the USA, Germany, France, Italy, and India. Norton plans to launch six new models over the next three years, emphasizing its philosophy of "Design, Dynamism, and Detail."
At the Goodwood Festival of Speed, Sudarshan Venu discussed the expansion of the company's senior leadership team. Key appointments include Richard Arnold, Norton Executive Director and former CEO of Manchester United Football Club, and Dr Robert Hentschel, Executive Director & CEO of Norton Motorcycles. This new leadership is expected to capitalize on the brand’s growth potential.
Dr Robert Hentschel, Executive Director & CEO, said: "The investment in research and development and leadership has us positioned to take six exciting products to countries across the world, with world class quality and scale, spelling another epoch of success in the Norton story. Our focus on design, drivability and details will maximise the exciting opportunity for Norton as well as for those new customers that choose one of our motorcycles."
Norton’s research and development efforts have been centralized in a state-of-the-art facility in Solihull, UK. This facility has enabled advancements like the One of One V4SV, inspired by Steve Hislop’s 'White Charger,' which featured prominently at the Goodwood Hillclimb.
Richard Arnold, Executive Director, emphasized the importance of the brand’s heritage and customer focus: "Norton's heritage is vast, and plays a key part in our development as a global brand. It’s important for us to prioritise our customers, both in the present and the future. Not only with new bikes but also with every touch point of the Norton experience. The products currently in testing and development are incredibly exciting. Bikers around the world will love to ride them and love to own them. I am looking forward to expanding their availability to local dealers in new territories and connecting with bikers to share the Norton journey."
This year also marks the completion of Norton Motorcycles' commitments to Norton Motorcycles UK Ltd (NMUL) customers. After investing £2.3 million into the development, manufacturing, and re-engineering of the Commando and V4 platforms, the fulfillment and delivery of previous orders marks the end of a significant chapter, allowing Norton to fully focus on the future.
With a strengthened leadership team and substantial financial backing, Norton Motorcycles aims to be at the forefront of the global motorcycle industry. The focus remains on providing exceptional products and experiences to motorcyclists worldwide.
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