The new Pune showroom is part of Oben Electric’s strategic expansion plan, mirroring their experience centre in Bengaluru’s HSR Layout. This location is designed to provide a high-tech, customer-centric experience with detailed product insights and interactive engagement zones. Additionally, the showroom includes Oben Care, a comprehensive service centre offering home pick-up and drop-off services for customer convenience. This marks Oben Electric’s eighth showroom nationwide, strengthening its commitment to promoting electric two-wheelers.
Oben Electric has garnered significant pre-booking orders for its flagship electric motorcycle, the Oben Rorr. The bike is known for its impressive performance, accelerating from 0-40 kmph in just 3 seconds with an 8-kW motor and reaching a top speed of 100 kmph. It uses LFP cell technology for extended battery life and superior heat resistance, offering a certified range of 187 km (IDC). These features aim to address range anxiety, a common concern among potential electric vehicle customers.
Commenting on the showroom launch, Madhumita Agrawal, Founder and CEO of Oben Electric, stated: "The Oben Rorr represents our commitment to excellence and innovation in the electric vehicle sector. With its design, development, and manufacturing all rooted in India, we are proud to deliver a product that truly embodies the spirit of 'Make in India.' Our strategic decision to open showrooms in key cities like Pune, known for its vibrant youth culture and forward-thinking populace, underscores our mission to lead the way in sustainable mobility. Building successful presence in Bengaluru, Delhi, Kerala and now in Pune, we are rapidly expanding our footprint nationally to cater to the growing demand for high-performance electric motorcycles. We are confident that this showroom will not only meet the needs of Pune's tech-savvy riders but also foster a community dedicated to sustainable transportation solutions."
Oben Electric’s expansion doesn’t stop with Pune. The company is set to establish a network of 50 showrooms and service centres across 12 cities in India by the end of the year. To kickstart these plans, they have already opened three new showrooms in Bengaluru and entered Kerala with dealership showrooms in Kochi and Trivandrum. They have also made their debut in the North Indian market with a recently established showroom in Delhi.
The opening of the Pune showroom is expected to draw significant attention, particularly from millennials and Gen Z, who are leading the shift towards more sustainable mobility solutions. The showroom aims to offer more than just a place to buy a bike; it’s an educational space where customers can gain comprehensive insights into electric motorcycles and their benefits.
By combining advanced technology with a user-friendly, immersive experience, Oben Electric hopes to set a new standard for how electric vehicles are marketed and serviced. This approach is designed to build trust and enthusiasm among customers, ensuring a seamless transition to electric mobility.
Oben Electric’s commitment to innovation and customer satisfaction is evident in the features of the Oben Rorr. The motorcycle is engineered to deliver high performance while ensuring safety and reliability, making it an attractive option for those considering the switch to electric vehicles.
With ambitious plans for nationwide expansion and a growing network of showrooms, Oben Electric is positioning itself as a leader in the electric motorcycle market in India. These efforts reflect the company’s dedication to fostering a community that supports sustainable transportation solutions and contributes to a greener future.
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