Mercedes-Benz India plans to introduce six new products in the second half of 2024.
The SUV segment saw significant growth, accounting for 55% of the total sales in H1 2024, while the top-end vehicle (TEV) segment, with prices above INR 1.5 crore, made up 25% of the total sales. Popular models in the SUV range included the GLA, GLC, GLE, and GLS, while the sedan portfolio saw strong preference for the A-Class, C-Class, outgoing LWB E-Class, and S-Class.
The battery electric vehicle (BEV) segment also saw impressive growth, with a 60% increase in H1 2024, contributing to 5% of the total sales volume.
"New and updated products, elevated customer experience at retail and ease of ownership, combined with positive customer sentiments boosted our best-ever H1 sales performance. We have new products coming up for the upcoming festive season. So we feel we should be able to close the year with a double-digit growth as projected earlier," said Mercedes-Benz India Managing Director & CEO Santosh Iyer.
Availability of volume models was also a key factor in achieving these record sales figures for the first half of the year.
Looking ahead, Mercedes-Benz India is optimistic about continued growth for the remainder of the year.
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