Mahindra Tractors, known as India’s No. 1 tractor brand, revealed a life-sized tractor-themed sculpture inspired by its Yuvo Tech Plus tractor design. The sculpture represents the farming community's resilience and was created using soil collected from over 4000 farms nationwide, highlighting the company's strong bond with Indian farmers.
Vikram Wagh, CEO of Mahindra & Mahindra Ltd.'s Farm Division, described the initiative's essence, saying, "As we celebrate this milestone of serving 40 lakh customers over 60 years, we wish to acknowledge the farmers' trust that has enabled us to achieve this feat. It has inspired us to create 'Desh ka tractor', showcasing the strong bond between Mahindra Tractors and the hardworking, relentless, and courageous Indian farmer. I extend my heartfelt appreciation to all who helped us reach this milestone."
The initiative, 'Mitti se Juda Junoon se Saja,' encapsulates Mahindra Tractors' commitment to creating solutions deeply connected to the land, capable of operating efficiently across various terrains. It illustrates the firm's obsession with transforming farming and enriching lives in India and beyond over its 60-year history.
Over six decades, Mahindra Tractors has expanded its range to include more than 390 tractor models. It has also built a robust network of over 1200 dealers across India, emphasizing customer satisfaction through comprehensive sales, service, and spare support.
In recognizing the journey and achievement, the company celebrated its enduring relationship with Indian farmers, which has been integral to its success story.
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