The new BPCL “eDrive stores” will be multi-brand hubs for the retail sale of electric two-wheelers, strategically located at BPCL retail outlets. These stores are designed to make EVs more accessible and to raise awareness among aspiring EV customers. For the first time, consumers will be able to purchase electric two-wheelers directly at BPCL fuel stations, facilitating a smooth transition from internal combustion vehicles to electric vehicles, the companies said in a media release.
This collaboration leverages BPCL's extensive network to transform select fuel stations into EV hubs where consumers can purchase, experience, and test ride Bounce Infinity's electric scooters. The eDrive stores will be operated by Bounce Infinity or through BPCL’s dealer network, ensuring a seamless customer experience. Each outlet will be equipped with charging points, making it convenient for customers to charge their vehicles on-site.
Pardeep Goyal, Business Head, Retail at BPCL, said, “At BPCL, we are continually advancing our services to support the nation’s sustainability goals. Partnering with Bounce Infinity is an integral part of our strategy to transform our fuel stations into versatile energy hubs that cater to the evolving needs of our customers and contribute to environmental sustainability.”
Vivekananda Hallekare, CEO and Co-founder of Bounce Infinity, commented, “This partnership strengthens our goal of sustainable mobility solutions. Bounce Infinity will now leverage BPCL's extensive retail network to offer consumers convenient access to our innovative range of electric two-wheelers. The flexible operation model of eDrive stores ensures consistent adherence to the highest quality standards and operational efficiency across all locations.”
By targeting the large base of petrol two-wheeler owners who come to refuel at BPCL stations, this partnership aims to encourage a seamless transition to EVs. It marks a pivotal step in expanding BPCL’s market presence in India’s burgeoning EV sector. Strategic placement of eDrive stores at BPCL’s extensive network of retail outlets will increase visibility and customer engagement, solidifying BPCL’s role in promoting sustainable mobility solutions, the release added.
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