At the heart of Helmets for Hope is a proposal developed by Kapur to save millions of life across the world. The comprehensive program aims to standardize and mandate the use of certified ventilated helmets for all two-wheeler riders across the globe through a multi-pronged approach involving law-making, awareness campaigns, manufacturing incentives, and private sector participation.
Jean Todt’s safety campaigns
Since 2009 Jean Todt has launched several initiatives to promote the use of helmets. Some of them are:
FIA Helmet Safety Campaigns: Under Jean Todt’s leadership (2009-2021), the Fédération Internationale de l'Automobile ( FIA) launched several campaigns aimed at promoting the use of helmets, especially among motorcyclists and cyclists. These campaigns were part of broader efforts to improve road safety and reduce fatalities.
3500LIVES Campaign (2017-2021): The #3500LIVES campaign, which Jean Todt spearheaded, included promoting helmet use as a crucial measure to prevent injuries and save lives. The campaign, featuring prominent ambassadors, spread awareness about the importance of wearing helmets and adhering to road safety practices.
UN-JCDecaux campaign: #MakeAsafetyStatement (2023-2025): The United Nations Global Campaign for Road Safety, initiated by Jean Todt in collaboration with JCDecaux and with the support of Saatchi & Saatchi, aims at promoting road safety worldwide under the motto "Make a Safety Statement.”
Over two years (2023-2025), the campaign is set to reach over 80 countries and 1,000 cities, utilizing various mediums, including billboards, transportation modes, media, and social media.
Fourteen global and dozens of national celebrities have joined forces to advocate for simple and effective road safety rules in the six official UN languages. The messages the celebrities focus on mitigating the risk factors on the road, including the importance of wearing a helmet responding to UN regulations.
The campaign is available in 6 UN languages and more. Partnerships with NGOs, Corporates and Local Organizations. Jean Todt has worked closely with various non-governmental organizations, corporates and local bodies to distribute helmets and educate communities on their importance.
These partnerships often involve:
Helmet donations: Distributing helmets to motorcyclists and cyclists in regions with high rates of road accidents. Due to the efforts of Jean Todt, more than 100000 helmets were distributed under CSR activity in more than 40 countries which included Burkina Faso, Cameroon, Cambodia, Côte d'Ivoire, Congo, Dominican Republic, Egypt, Ghana, India, Kenya, Madagascar, Mozambique, Nigeria, Rwanda, South Africa, Senegal, Tanzania, Togo, Uganda, Vietnam , and many more.
Awareness programs: Conducting workshops and campaigns to educate the public on the life-saving benefits of helmet use.
Supporting R & D: Jean Todt has supported research into helmet safety, compliant with ECE 22.05 United Nations minimum safety standards for helmets and the development of affordable, high-quality helmets for use in low-income regions. This includes promoting the adoption of UNECE safety standards for helmets and ensuring that that helmets are affordable and accessible to those who need them most.
Collaboration with international organizations: As the UN Special Envoy for Road Safety, Jean Todt collaborates with various international organizations to promote helmet safety. This includes working with: World Health Organization (WHO) andpPartnering on initiatives to improve road safety and promote helmet use.
Global Road Safety Facility (GRSF): Supporting projects that include helmet distribution and road safety education.
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