The film begins with a close-up of a Zomato delivery partner, who says, “Zomato mein, humne, deliveries ko pollution-free banane ke liye kaafi cheezein try kari…” as the camera slowly pans out. What follows is a series of attempts by the delivery partner using every unusual method of transport possible to deliver the order on time - from camels, roller skates to pigeons and even paragliding. The film showcases a Zomato delivery partner bouncing on a pogo stick, and trying to hitch a ride on a baby’s pram, as well as participating in children's games like ‘chidhiya udd’ illustrating the lengths taken to ensure efficient and timely deliveries. It culminates with the delivery partner opting for an EV bike as the perfect solution – fast, efficient, and pollution-free.
Commenting on the campaign, Anjalli Ravi Kumar, Zomato's chief sustainability officer, Zomato stated, “Sustainability is at the core of Zomato’s business, underscored by its commitment to achieve 100% EV-based deliveries by 2030. Our World Environment Day campaign cleverly blends our 2030 vision for a greener, more inclusive future with a touch of humor. It creatively showcases our commitment to achieve this future through EV-based deliveries without compromising on the delivery time.”
Zomato’s EV program uses four levers to facilitate this transition to EV-based deliveries - improving access to EVs on rent for delivery partners through tie-ups with over 70+EV rental companies and OEMs and a digital referral tool, onboarding EV-based logistics service providers, supporting ownership of EV bikes through collaboration with financial service providers and lastly, enhancing delivery partner awareness of different models and benefits of using EVs for delivery through online and offline activations.
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