In India, tea is deeply ingrained in the culture and enjoyed throughout the year. While tea consumption remains constant, there’s a noticeable shift towards green tea when summer arrives. This shift reflects a growing awareness of the health benefits associated with green tea, such as its ability to cool the body and improve metabolism. As temperatures continuously tend to rise, health-conscious individuals seek out options that not only refresh them but also contribute positively to their well-being, making green tea an appealing choice during the summer months.
Kumod Ranjan, Sr. Manager, Product Development & Strategy, Pansari Group, shares his viewpoint by stating, “We understand the importance of staying hydrated all the time, especially in the scorching summer heat. That’s why, with 99.5% water content, green tea comes up as the second most refreshing and hydrating drink after water. Green tea, with its low-calorie content, makes it a great alternative for sweet or high-calorie drinks in hot weather. Apart from hydration, it also regulates body temperature, boosts moods, and increases energy levels.”
As we navigate the ever-changing environment of consumer preferences, the green tea market emerges as a source of growth and opportunity with Technavio forecasting a strong CAGR of 7.22% by 2028. Additionally, there are a diverse range of flavors available within this dynamic market to suit every taste and preference. “From the timeless allure of Classic green tea to the soothing touch of chamomile and the energetic notes of Kahwa green tea. Each offering aims to promote better immunity and overall health,” adds Ranjan.
On the other hand, Dt. Divya Gopal, Consultant Dietitian & Nutritionist, Motherhood Hospitals, Banashankari, Bangalore highlights, “Green tea has increasingly become the go-to beverage for many reasons — some prefer it in place of coffee due to its lesser quantity of caffeine while others drink it because of its health benefits and its ability to aid weight loss. Now that it is peak summertime in India, people gravitate towards green tea for its refreshing taste that helps them to stay hydrated. But beyond thinking of it as a health elixir, green tea can significantly boost mood and energy levels, making it a popular beverage choice for summer. The amino acid called L-theanine has been found to promote relaxation and reduce stress.”
Green tea can also provide a gentle boost of energy because of its milder caffeine content. The combination of caffeine and L-theanine in green tea works together to enhance focus, helping boost your energy levels during the long, sunny days of summer. “It is also packed with antioxidants that fight free radicals, which can contribute to fatigue and a weakened immune system. By fighting these damaging molecules, green tea helps your body function at its best, leaving you feeling energized and this is not only versatile and refreshing but can also offer a host of benefits for the mind and body, making it an ideal beverage to stay cool, energized, focused, and in high spirits throughout the season,” shares Gopal.
Green tea is special because it is one of the least processed teas available, with a high concentration of antioxidants and polyphenols that are extremely beneficial to your health. So, let the sunshine in and enjoy the rejuvenating essence of green tea for a brighter and more vibrant summer experience.
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