The first manufacturing facility of an Israeli automotive firm in India will play a pivotal role in EVR’s global production strategy.
The plant in Manesar will produce trapezoidal geometry coils, a patented key component of EVR’s Trapezoidal Stator Radial Flux Permanent Magnet (RFPM) motor technology. These coils are essential for EVR's electric motors, known for being smaller, lighter, and more cost-effective while maintaining the flexibility to meet diverse customer needs.
This highly automated facility is initially designed to supply coils for approximately 20,000 motors per month, with plans to expand to around 100,000 motors to meet the increasing global demand for electric vehicles, Sajal Kishore, MD of I.EVR Motors, said.
EVR Motors has already secured commercial agreements with prominent Indian automotive companies such as Napino, Belrise Group, EKA Mobility, and RSB Transmissions. These partnerships are set to strengthen the supply chain and enhance EVR's ability to cater to both the Indian and international markets, he added.
Kishore said, "The opening of our new plant in India is a significant milestone in our mission to revolutionize electric mobility with innovative motor technologies. By establishing this facility, we ensure a reliable supply chain and support our growth plans in India and globally. This venture exemplifies India-Israel business cooperation and embodies our vision of 'Make in India for the world.' Our greenfield investment highlights our confidence in the Indian market and trust in its burgeoning mobility sector.”
Naor Gilon, Ambassador of Israel to India, said, "The establishment of EVR Motors' manufacturing plant in India marks a significant milestone in the deepening economic and technological ties between Israel and India. This venture epitomizes the spirit of collaboration and innovation that defines our bilateral relationship. By leveraging advanced Israeli technology and India's robust industrial capabilities, we are setting a precedent for future partnerships.”
EVR recently appointed Chairman Nick Rogers, former Executive Director of Product Engineering at JLR. He said, "By establishing our own production facility for these electric motor coils, we're securing a critical component and ensuring a robust, stable supply chain for our customers.
"This vertical integration strategy underpins our company's growth plans, not only for India but also for our global operations"
The RFPM motor technology, which has received 11 patents, supports a wide range of applications from two- and three-wheelers to passenger cars, commercial vehicles, and offroad vehicles. The motors offer modularity, supporting voltages from 48 volts to over 400 volts, and meet varied speed and power requirements without major component or process changes, the company said.
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