Tesla's global job cuts hit China sales team, sources say

admin admin | 04-17 16:30

The cuts come as Tesla is facing increasing competition in China, the world's largest auto market, where it has been locked in a fierce price war with rivals led by BYD that have been rolling out new models at speed.
Tesla's global job cuts are hitting China, the automaker's biggest market after the United States, affecting staff in teams including sales, two sources briefed on the matter said.

CEO Elon Musk on Monday told staff in an internal memo seen by Reuters that the company is laying off more than 10% of its global workforce, as it grapples with falling sales and an intensifying price war for electric vehicles.

The two sources said some staff in Tesla's China sales team were being notified, with one saying more than 10% were losing their jobs. The second source said other teams were also impacted.

Tesla China did not immediately respond to a request for comment. Both sources declined to be named as they were not permitted to speak to media.

The Shanghai and Beijing local governments did not immediately respond to requests for comment. Tesla's largest plant globally is based in Shanghai, while its China head office is in Beijing.

The cuts come as Tesla is facing increasing competition in China, the world's largest auto market, where it has been locked in a fierce price war with rivals led by BYD that have been rolling out new models at speed.

The global cuts are a sign of cost pressures as Tesla invests in new models and artificial intelligence, analysts at Gartner and Hargreaves Lansdown said on Monday.

Tesla reported this month that its global vehicle deliveries in the first quarter fell for the first time in nearly four years.



Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.


ALSO READ

China's Zeekr launches EV in Australia, eyes New Zealand next

Chinese EV maker Zeekr's has begun sales of its first model for Australia. Chinese EV maker Zeekr's ...

Hyundai is for the long haul and do not expect to make quick buck on listing: Dipan Mehta

Dipan Mehta, Director, Elixir Equities.Dipan Mehta, Director, Elixir Equities, says Hyundai compares...

EV chipmaker Wolfspeed set to receive USD 750 million US chips grant

Wolfspeed's devices are used for renewable energy systems, industrial uses and artificial intelligen...

Rio Tinto Q3 iron ore shipments rise, Simandou on track for 2025

Rio said iron ore production from its Iron Ore Company of Canada (IOC) operations fell 11% following...

Hyundai issue is for long-term investors; expect 16-18% growth in next 2-3 yrs: Narendra Solanki

Narendra Solanki, Head Fundamental Research-Investment Services, Anand Rathi Shares & Stock Brok...

Electric car sales have slumped, misinformation is one of the reasons

The politicisation of green initiatives adds to the challenge. When electric vehicles become associa...