In 44 months since launch, 63% of customers prefer Sonet variants equipped with a Sunroof. Regarding engine preference, Sonet's powerful 1.5L diesel engine is preferred by 37% of its customers, while 63% prefer petrol engine options, the company said.
Kia has also observed a favourable consumer shift towards automatic variants. The popular 7DCT transmission in Sonet has gained traction, growing by 37.50% since 2020. While automatic transmissions (7DCT & 6AT) contribute 28%, the iMT has a steady fan base with a 23% sales contribution to Sonet, the company said in a media release.
Myung-sik Sohn, Chief Sales Officer, Kia India, said, “The compact SUV segment presents a big opportunity, with many first-time buyers entering the segment directly. Sonet is our second-best innovation, and it has captured their imagination perfectly. It offers them a futuristic, tech-enabled, comfortable mobility solution designed very well and with low ownership costs.”
Recently, Kia also strengthened its entry and mid variants of Sonet by introducing 4 new HTE(O) and HTK (O) variants in Diesel and Petrol engine options. While the HTE(O) gets a sunroof, HTK(O) offers a sunroof along with LED Connected Taillamps, Fully Automatic Temperature Control (FATC) and Rear Defogger, the release said.
Launched under the 'Make in India, for the World' initiative, Sonet has been one of the popular choices for new-age customers, with an average sale of more than 9,000 units per month. Sonet was refreshed again in January 2024, when it got the segment-best ADAS, a new-age design, and 70 connected features, which helped it command a 14% share in the highly competitive CSUV segment in Q1 CY2024, the release added.
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
