ES Model- Top contributor of Lexus sales
The ES model remains the top contributor to Lexus sales in India, signifying growing appreciation among Indian consumers for locally manufactured products. Lexus recently introduced the ES Luxury Plus Edition, further boosting the model's appeal. The second quarter's growth aligns with broader industry trends, with SUV sales increasing significantly, reaching a 23% year-on-year growth up to September 2024. The RX and NX models have been pivotal in catering to evolving consumer aspirations and lifestyles, while the newly launched LM has also performed well in the market.
Tanmay Bhattacharya, Executive Vice President of Lexus India, stated, "We are grateful for the trust our guests have in Lexus. The strong response to our entire range of Lexus models reflects the growing recognition of Lexus for its unmatched luxury and craftsmanship. Our quarter-on-quarter sales growth underscores our commitment to delivering exceptional products and experiences to all our guests. As we enter the festive season, we are excited to build on this momentum and anticipate even greater enthusiasm from our guests. To enhance their experience, Lexus India is extending festive benefits, making this a promising and exciting time for the brand."
Lexus portfolio
Lexus India offers a dynamic range of products tailored to meet the diverse preferences of its customers. At the forefront is the ES sedan, known for its elegance and comfort, transforming routine drives into pleasurable experiences. The SUV lineup includes the versatile NX, combining style and performance, the adventurous NX 350h Overtrail, the distinctly styled RX, and the ultra-luxurious LM MPV, all providing advanced electrified options.
Blend of luxury with customer convenience
Since its entry into the Indian market in 2017, Lexus has embraced the Japanese philosophy of Omotenashi, ensuring its actions reflect deep respect and care for its customers. In a recent move to reinforce this commitment, Lexus India announced an 8-year/160,000 km vehicle warranty for all new models sold in India starting from June 1, 2024. This initiative is the first of its kind in the luxury car industry. Adding to the customer convenience, the company introduced a 5-year Roadside Assistance (RSA) program on February 1, 2024, enhancing guest peace of mind. Furthermore, to elevate its premium image, Lexus began offering high-quality factory body coating from August 2024, thus solidifying its place in the luxury automotive market.
By continually evolving its offerings and enhancing customer services, Lexus India remains committed to meeting the high expectations of its clientele. The positive sales trajectory and the new initiatives underscore Lexus’ dedication to luxury, craftsmanship, and customer satisfaction. The company's strategic expansions and customer-centric policies are significant drivers in maintaining its strong market position in the competitive luxury automobile sector in India.
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