Shares in the German luxury carmaker fell to their lowest level in nearly two years after the profit warning, which was disclosed late on Thursday, and were the top decliners among European auto stocks.
Shares were down 7.2% at 0825 GMT.
Economic weakness in China as well as a local real estate crisis has severely hit demand, including for autos, which has become a headache not just for Mercedes but also Volkswagen , Porsche and BMW.
As a result, Mercedes-Benz cut its earnings outlook for 2024 for both Mercedes-Benz Cars and the Mercedes-Benz Group, after already downgrading its margin outlook in July on the same grounds.
"There is a tremendous amount of cautiousness, I'm trying to say this diplomatically," CEO Ola Kaellenius told analysts in a call following the announcement, adding it was not surprising that spending for expensive capital goods was pared back in such an environment.
"How long will that go on? I don't know, but I remain cautious for the foreseeable future on China."
Mercedes-Benz Cars now expects an adjusted return on sales to be between 7.5% and 8.5% in 2024, down from 10% to 11% previously, implying an expected adjusted return on sales of around 6% for the second half of the year.
As a result, Mercedes-Benz Group's earnings before interest and taxes (EBIT) are now expected to be significantly below last year's level of 19.7 billion euros ($22 billion), compared with a forecast for a slight drop previously.
According to LSEG estimates, the group's EBIT is expected to come in at 15.83 billion euros.
"Needless to say that we're not satisfied with the situation and we'll review a comprehensive set of measures, how we step up the contribution margin quality," finance chief Harald Wilhelm said, adding the group would seek further efficiencies.
Free cash flow for the group's industrial business is also expected to be significantly less than the previous year's level.
Analysts at RBC said that while investors had expected a profit warning, the warning was still seen as a surprise, "especially given the magnitude and lack of cautionary commentary ahead of today's news".
Last week BMW also flagged ongoing muted demand in China affecting sales in the country, adding to the group of automakers facing difficulties in the world's second-biggest economy.
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