Arena's network
Arena’s success is evident from its extensive network, comprising over 3069 outlets across 2596 cities, making it the most accessible retail channel in India. Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, Partho Banerjee, expressed his gratitude during the celebration, highlighting the significant role Arena has played in transforming the car-buying experience.
"As we celebrate seven years of Maruti Suzuki Arena, we are immensely grateful. This journey has been about more than just selling cars; it has been about transforming the entire car-buying experience. The scale of Arena’s impact is remarkable – with a vast network of over 3069 outlets across 2596 cities, Maruti Suzuki Arena is not only the largest but also the most accessible retail channel in India. I am particularly excited with the interest we have received from our young customers, who make up 49% of Maruti Suzuki Arena’s volume," said Banerjee.
Banerjee further emphasised the substantial contribution of Arena to Maruti Suzuki's overall success, noting the significant share of sales driven by the Arena portfolio.
"Arena’s contribution to Maruti Suzuki remains strong. About 68% of total sales from MSIL in FY23-24 were driven by the Arena portfolio of cars. As we move forward, we remain committed to delivering exceptional experiences for years to come," Banerjee added.
Find their Match by Arena
Arena’s slogan, "Find their Match," reflects its mission to provide a personalised car-buying experience, resonating particularly well with young, dynamic consumers. The channel offers innovative technologies and tools that enhance the customer experience, including Arena verse, Maruti Suzuki Genuine Accessories (MSGA), an online car configurator, a website chatbot, and personalized car finance options from Maruti Suzuki Smart Finance (MSSF). These features facilitate a seamless online journey covering every aspect from discovery to purchase.
Maruti Suzuki Arena aims to meet the ever-evolving needs of its customers by delivering experiences that align with global standards. Its commitment to a seamless and connected car-buying experience has made Arena a preferred choice among Indian car buyers.
Maruti's portfolio
The Arena range is designed to captivate the young, dynamic Indian consumer, offering the latest features and innovations such as advanced Dual Jet Dual VVT engines, Suzuki Connect, and S-CNG. This dedication to modern technology reflects the brand's commitment to addressing the needs and aspirations of its target audience.
With a focus on providing a comprehensive, modern, and accessible car-buying experience, Maruti Suzuki Arena continues to set benchmarks in the Indian automotive industry. The network's expansive reach and emphasis on young consumers ensure its status as a favorite among Indian car buyers, fostering countless cherished journeys.
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