Kia India launched the 'Kia Lease' program three months ago, targeting B2B clients, corporates, and MSMEs with prolonged mobility needs. This plan offers lease terms ranging from 24 to 60 months with different mileage options. Hardeep Singh Brar, Senior Vice-President, Sales & Marketing at Kia India, commented on the initiative's impact and future prospects.
Minimum monthly lease rentals under the Kia program are as follows: Sonet at INR 17,999, Seltos at INR 23,999, Carens at INR 24,999, and EV6 at INR 1,29,000. These initiatives make vehicle ownership easier and more convenient, aligning with Kia's goal to innovate in the car ownership experience in India.
"The 1st phase of our flexible ownership program ‘Kia Lease’ has received an overwhelming response from the customers, as it is designed to meet evolving needs and revolutionise the car ownership experience in India. With the growth prospects of leasing business from 1% to 3% in near future, we want to be the driving force behind it and delivering the best ownership experience to our customers. With Kia Subscribe, we have ensured that we make hassle-free premium mobility solutions accessible to all,” said Brar.
Partnerships
Kia's partnership with ALD Automotive expands these services to cities including Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, Mumbai, Pune, Ahmedabad, Indore, Bangalore, Chennai, Hyderabad, Kolkata, and Jaipur. The 'Kia Subscribe' plan is designed to offer flexibility and convenience, making it ideal for individuals who prefer short-term commitment.
Earlier this year, Kia partnered with ORIX Auto Infrastructure Services Limited to roll out the Kia Lease program in major cities such as Delhi-NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune. This program was aimed at providing greater flexibility, enabling customers to acquire vehicles without any down payment, with added benefits like maintenance coverage, insurance handling, and relief from resale concerns.
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