Muskan Kakkar, COO of GoMechanic, articulated the rationale behind this new venture. "Our entry into the car detailing market is a natural progression for GoMechanic as we continue to meet the evolving needs of our customers. With advanced solutions like Ceramic Coating and PPF, we’re confident in delivering results that not only enhance vehicle appearance but also provide long-lasting protection. We’re excited to bring our trusted expertise to this new segment and establish ourselves as a leader in premium car detailing."
Ceramic Coating and Paint Protection Film
GoMechanic's new offerings focus on Ceramic Coating and Paint Protection Film, innovations that have gained traction among discerning car owners. Ceramic Coating is a liquid polymer that bonds with a vehicle’s paint, forming a protective layer against UV rays, chemical stains, and minor scratches while maintaining a glossy finish. Paint Protection Film (PPF) is a clear, self-healing film designed to protect a car’s surface from scratches, chips, and stains, making it particularly appealing to luxury car owners seeking to preserve their vehicle’s pristine condition.
"This move aligns with GoMechanic's recent announcement of becoming EBITDA positive, underscoring their financial strength and ability to invest in expanding their service offerings," the company stated. According to industry reports, the Indian ceramic coatings market is anticipated to grow at a compound annual growth rate (CAGR) of over 7% through 2027, driven by increasing demand for advanced vehicle protection solutions. With the Indian automotive detailing industry evolving rapidly, GoMechanic aims to capture market share through its premium and innovative services.
Himanshu Arora, CEO of GoMechanic, emphasised the significance of the expansion. "Our expansion into car detailing marks a significant milestone in our commitment to exceptional automotive care. We are thrilled to introduce our advanced Ceramic Coating and Paint Protection Film services, which reflect our dedication to innovation and quality. Our goal is to redefine industry standards by providing unparalleled protection and aesthetic enhancement, ensuring that every vehicle we service receives the highest level of care and attention. We are also planning to expand our premium detailing services to 50 cities across India in the near future, ensuring more customers across the country have access to these cutting-edge solutions tailored to meet specific needs."
GoMechnaic's operational detailing studios
Currently, GoMechanic has operational detailing studios in Delhi-NCR, Bangalore, Mumbai, Hyderabad, and Chennai, with the cleaning and detailing services starting at just INR 2500. This expansion appears to align with key industry trends, such as growing consumer awareness about the importance of vehicle appearance and resale value.
The increasing popularity of luxury vehicles in India, along with the need for specialised maintenance due to rapid urbanisation and rising pollution levels, has created a significant demand for high-quality detailing solutions like Ceramic Coating and PPF.
As GoMechanic ventures into this promising market, the company is well-poised to offer comprehensive solutions that cater to the sophisticated demands of modern car owners. With their focus on premium service offerings and a strategic plan for nationwide expansion, GoMechanic aims to set new standards in the car detailing industry.
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