Energizer and Assurance Intl announce new product line of automotive oil

ETAuto Desk ETAuto Desk | 08-17 16:30

Assurance Intl focuses on delivering exceptional performance through development of proprietary synthetic base oil technology combined with innovative additive packages.
Energizer and Assurance Intl Limited have announced a new line of automotive oil to be sourced, manufactured, and distributed in India. This line is expected to launch later this month under a licensing collaboration, introducing various lubricants and automotive products to complement the existing STP product portfolio in multiple regions. The product range will include engine oil, CNG engine oil, transmission oil, tractor oil, diesel exhaust fluid, gear oil, and hydraulic oils, along with air, cabin, oil, and fuel filters, batteries, and inverters for diverse auto and household uses.

The newly unveiled STP lubricants are fortified with advanced additives to enhance protection against wear, corrosion, and deposits, thereby improving fuel economy and prolonging engine life. Each product in the collection is engineered to elevate performance, provide steadfast reliability, and ensure prolonged durability.

“Our Licensing Collaboration with Energizer marks an exciting milestone as we introduce a new line of STP automotive oils and lubricants in India," said Mr. Rakesh Sharma, Managing Director of Assurance Intl Limited. "This collaboration allows us to expand our product offerings with advanced additives and proprietary synthetic base oil technology, ensuring superior protection and performance. Our rigorous testing processes and commitment to international standards guarantee unmatched quality and reliability. We are expecting the growth of 50% i.e. around 100 CR by FY25. They are dedicated to providing our consumers with exceptional products and comprehensive after-sales support, reinforcing our unwavering dedication to excellence,” added Mr. Rakesh Sharma.

Assurance Intl Limited focuses on delivering exceptional performance through the development of proprietary synthetic base oil technology combined with innovative additive packages. The company integrates advanced formulations and state-of-the-art technology, ensuring products undergo meticulous testing in both laboratory and field settings.

Sanjay Sharma, CBO & VP of Assurance Intl Limited, emphasized their dedication to quality: “The laboratory ensures that all products are examined before leaving the manufacturing plant. We uphold stringent adherence to international standards throughout our manufacturing processes, ensuring that each product meets the specifications set forth by international standards. Our commitment to quality is guaranteed by performance at the pinnacle of excellence.”

Assurance Intl Limited is also committed to providing comprehensive after-sales support to their consumers. They maintain an unwavering dedication to excellence and persistently strive to enhance performance. The company guarantees that each product meets international standards and provides reliable and quality products to their consumers.

The joint venture between Energizer and Assurance Intl Limited is set to be a significant development in the Indian automotive oil market, promising high-quality products and robust after-sales support to meet the diverse needs of consumers.

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