Ultraviolette opens retail experience centre ‘UV Space Station’ in Pune

ETAuto Desk ETAuto Desk | 08-03 00:30

Pune is a key market for two-wheelers and already hosts a customer base for Ultraviolette.
New Delhi: Ultraviolette (UV), a leading innovator in electric vehicle platforms and battery technology, Thursday inaugurated its retail experience centre - Ultraviolette Space Station in Shivajinagar, Pune.

Spanning 2,100 sq. ft., the Ultraviolette Space Station is designed to offer a unique ownership experience to both the existing and prospective Ultraviolette customers. The F77 MACH 2 will be available for test rides and purchase at the experience centre.

Pune is a key market for two-wheelers and already hosts a customer base for Ultraviolette. The new experience centre enhances proximity to customers and extends reach while reinforcing the company’s commitment to proactive high-quality service. The store is designed to offer a more immersive and comprehensive brand experience.

“We are excited to announce that Ultraviolette is now in Pune, a city that has a rich motorcycling culture and long been a hub of automotive excellence,” Narayan Subramaniam, CEO and co-founder of Ultraviolette, said. “Pune's strategic location and dynamic market make it an ideal choice for expanding our presence. The UV Space Station has been designed to cater to the growing demand for performance motorcycles and to offer a comprehensive brand experience. We are strategically choosing the cities where we want to create a robust network of Ultraviolette experience centers that embody advanced technology and infrastructure, fostering a deeper connection with our growing community,'' he added.

The new experience centre offers a comprehensive range of facilities to meet all sales and service requirements, including a showroom and display area, service centre and workshop, charging infrastructure and a customer lounge. Customers who visit the UV Space Station can expect a futuristic and new age customer experience, featuring interactive technology zones, seamless vehicle configuration, tech enabled merchandise, an accessory zone, test ride experience, vehicle delivery zone and comprehensive service support.

Niraj Rajmohan, CTO and co-founder of Ultraviolette, said, “From the state-of-the-art service center to the charging infrastructure, every aspect of this experience center has been designed to meet the highest standards of quality and convenience. We believe that by providing a holistic and high-quality customer experience, we can accelerate the adoption of performance electric motorcycles across the country. Both the sales and service team at Pune have been trained and certified at the Ultraviolette training center in Bengaluru.”

Pune's UV Space Station joins Ultraviolette's vision for 50 Global futuristic experience centres worldwide. This new location will serve current and prospective owners in Pune and surrounding regions.

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